Frequently Asked Questions (FAQs)

Q: What is The First Impression Suite?
A: The First Impression Suite is a comprehensive branding package that includes a personalized branding guidelines booklet and downloadable digital assets, designed to help you build a cohesive and memorable brand from the ground up.

Q: How does the branding package work?
A: You receive a complete brand identity crafted to your unique vision, including logo variations, color palette, typography, brand mockups, and identity (mission statement, vision statement, values statement, target audience, copywriting voice and tone, buyer persona, etc.) guidelines — all delivered in an easy-to-follow, shareable, and printable booklet and downloadable files.

Q: What’s included in the branding guidelines booklet?
A: The booklet covers your mission, vision, and values, target audience profiles, logo variations, color palette, typography, iconography, voice & tone guidance, and brand mockups showcasing your new identity in action.

Q: How long does the process take?
A: From intake to final delivery, the process takes 15 days: 10 days for initial design, followed by 5 days for revisions and finalization.

Q: Can I request revisions?
A: Absolutely! You have an initial revision period before final delivery, and additional revision sessions can be booked after delivery for $100 each.

Q: How will I receive my brand assets?
A: All your finalized branding files and the booklet will be available for download through a secure client portal.

Q: Are there refunds?
A: Yes, please see our Refund Policy for more information.

Q: Are there payment plans available?
A: Yes! You can split your payment into interest-free installments or extend payments over several months using Afterpay or Klarna at checkout (subject to approval and availability).

Q: Who is this branding package best suited for?
A: The First Impression Suite is ideal for founders and startups ready to launch with a strong, consistent brand identity that connects with their audience from day one. It’s also perfect for existing founders rebranding, as it refreshes outdated visuals, strengthens market positioning, and ensures your brand feels current and competitive.

Q: How do I track the progress of my project?
A: You’ll receive regular updates throughout the process, and all deliverables will be accessible in your client portal once completed.